Investing in technology may sound crazy at this time. Putting systems (both manual and computer) in place right now while it is slower will help you respond to the growth when it inevitably comes. The vendors and consultants who can … read more
Investing in your people is a wise investment during this recession.
You may say, are you crazy? I can barely pay myself right now. How can I invest in my people?
I would say that your best people are targets … read more
Believe it or not, this is the best possible time to invest in your marketing.
Have you stopped investing in marketing? This is the absolute worst thing you can do. Why? Because your marketing is the one activity that, when … read more
This three-part series will help you evaluate the cuts you are making in your business to avoid three common mistakes that business owners are making during this recession.
Are you trying to weather the recession? Are you reducing expenses wisely … read more
